Camille
Joined: 14 Jun 2012 Posts: 2
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Posted: Thu Jun 14, 2012 9:42 pm Post subject: louis vuitton bags |
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At home, LV China has developed innovative ways to strengthen its relationship with this high-priority customer group. In Shanghai, three stores exemplify LV's customer segmentation and targeting strategy: The LV flagship on bustling Huaihai Road attracts young, aspiring buyers and prominently displays lower-priced "accessible luxury" items.
Across the river in Pudong, LV's location in the main business and financial district has a "more masculine décor," as described by some LV employees, and caters more directly to businessmen shopping for gifts. In Plaza 66, Shanghai's premier luxury shopping mall, LV is building its largest store worldwide, a Maison store, focused on educating shoppers.
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