Vol. 2 - Issue Number 2 | 01-12-09
Another New Year and more opportunities at hand!
The NRGCA wants to put you and your gutter company at the front of the pack this year!
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In This Issue
Sales & Marketing: A Gold Mine in a Simple Flyer
Installation Tip: Don't Forget the Drip Edge
Weekly Safety Tip: Avoid Cuts and Scrapes_____________________________________________________
Attracting New Customers
With a Simple Flyer
Flyers, if designed and promoted correctly, can result in a lot of publicity and can attract new customers to your business.
Read on to get some tips to create a flyer to attract new clients.
Flyer distribution
Get the Right Flyer Designer and the Right Paper
If you cannot design the flyer by yourself then you should call in the professionals. A good designer and an equally good business flyer printing company can come up with a fantastic flyer. If you like a particular flyer from any other business, then try to find out the printing company they used and get in contact with them.
Use Related Photos
If your budget allows you to go for a high quality print business flyer, then print photos related to your business on your flyer. You can get high-quality photos from the Internet; and while some of them are free, there are others that can be procured for a small sum of money.
You could even print a photo of the product that you are trying to promote. Combine the photo with quality content, and don't forget to print your punch line on the top. You could announce a clearance sale or the introduction of a new product.
Print the Truth
Do not print false claims or print fraudulent information just to get customers. This will tarnish your business' name, and you will lose all respect once they find out the truth. Stick to what you can genuinely deliver. Highlight any special offers that you might have. If possible, provide additional guarantees on your products to entice new customers. This is a tip in creating a flyer that you should not forget.
Use Innovative Methods to Distribute Your Flyers
You can employ the newspaper delivery person to deliver your flyers. You could also ask your spouse and children to attach the flyers to various mailboxes in surrounding neighborhoods. You could enlist the help of your local messenger service or mailman to deliver your flyers after they are finished with their regular jobs. This will ensure that your flyers reach the maximum number of homes and offices.
Repeat
You may not get the desired result by sending out your flyers just once or twice - you will need a sustained campaign, since some people require repeated exposure in order for them be converted into customers. Sending out business flyers repeatedly will also familiarize your name in the eyes of your prospective clients. If possible, provide a discount offer on your flyer - this will provide you with feedback as to how many people are actually responding to your campaign.Flyers are excellent if you need to increase your business within a limited geographical area.
These tips to create a flyer are a great way to attract new clients. It is not very expensive to maintain a sustained print business flyer campaign. Therefore, it is a good way to ensure that your business' name is on everyone's mind in your own and surrounding neighborhoods.
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When installing gutters, contractors will vary in their techniques
and practices. A common mistake is that the gutter has not been
installed underneath or behind the drip edge or no flashing has
been implemented. When the gutter is installed lower than the drip
edge water will get between the gutter and the fascia eventually
rotting the wood used to attach your gutters to your home.
Be sure that your crew is getting the gutter all the way up and behind
the drip edge when doing an installation. Following this practice will
make sure you don't get called back down the road due to gutters
falling off or, worse yet, the homeowner telling you the product
you installed has caused rotten fascia and YOU AND YOUR COMPANY
are responsible for all damages.
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CLICK HERE TO VIEW THE SAFETY TIP FOR THIS WEEK
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Each week we bring relevant information on 3 subjects that are pertanent to Gutter contractors; Sales/Marketing, Installation/Production & Managing your company. Also we provide a weekly Safety Training Outline to help you comply with your Local, State & Federal safety regulations.
We are excited about bringing this informative newsletter to you and hope that you enjoy it. If you have question we can help you find the answers
Sincerely,
Tony Cobb
National Rain Gutter Contractors Association
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Quote of the Week
"We make a living by what we get, we make a life by what we give."
Sir Winston Churchill
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Professional Gutter Contractors helping Professional Gutter Contractors!
nrgca.org/forum
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Would you consider going on a Carribean Cruise?
What could you learn from 40 to 50 other Gutter Contractors?
The NRGCA is checking to see if there is enough interest to make it happen!1. 4-5 Days or 7 Days
2. Jan or Feb 2010
3. West Coast or Carribeantony@nrgca.org
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Just a little humor
This little old lady goes to the doctor and says, "Doctor I have this problem with passing gas, but it really doesn't bother me too much. It never smells and it's always silent. As a matter of fact I've passed gas at least 20 times since I've been here in your office. You didn't know I was passing gas because it doesn't smell and it's silent".
The doctor says "I see. Take these pills and come back to see me next week."
The next week the lady goes back. "Doctor," she says, "I don't know what you gave me, but now my passing gas... although still silent, it stinks terribly."
"Good", the doctor said, now that we've cleared up your sinuses, we'll start to work on your hearing.
