Vol. 2 - Issue Number 7 | 02-16-09
In This Issue
Sales & Marketing: The Dynamic Testimonial
Installation Tip: Gutter and Roofing Alignment
Weekly Safety Tip: Properly Carrying Extension Ladders
Coupon: 1000 FREE Business cards with 5,000 Brochures or Fliers
The Dynamic Testimonial
Let's say that you are meeting with a homeowner, everything looks good but they want to see a few gutter jobs you have done in their area just to get a look at your work. The answer?
The Dynamic Testimonial. Puts the giddyup in your close!
A Dynamic Testimonial page is an interactive web-page designed to allow your prospects to view gutter jobs you have completed in your area. A potential customer will search the closest 9 addresses around their home. Those References become great testimonials that will show up on a map complete with their addresses. They can then drive by these homes to view the quality of your work if they choose to do so.
In today's fast paced world of internet and computers this is a great way to quickly give accurate testimonials of your services.
Although you will need to have a knowledgeable web person such as at GutterGraphics.com, to setup this system, it is a very effective resource to grow trust and credibility in your market by showcasing your work.
What if your prospective customer doesn't have access to the web? Do the search for them before the appointment and provide it for them in hard copy. They will be impressed.
Over the next few weeks we will be looking at the Internet as a tool for getting new business. Consumers are coming to rely on the internet for products and services they need. Get there now and capture new business!
This week we will look at an aesthetic issue that happens frequently on many gutter installs that looks very sloppy. In todays' world we must remember that looks are very important to home owners, so not only must the job be done to meet functional standards but must also be visually pleasing to the eye... as though the gutters blend in as a part of the home and don't look like an "add" on.
This issue is the overall gutter length and end caps properly lining up with the roof line. On many homes you can look and see various lengths sticking out past the shingle edge.
The standard and proper installation has the inside of the end cap in line with the roof edge, with no more than 1/8" from the inside edge of the end cap to the edge of the shingles.
To help make this a repeatable standard make sure that you measure the length from the front edge of the cut off guillotine to the front edge of the gutter machine where you take your measurement from. Be sure to add this to your overall length before cutting the gutter.
CLICK HERE TO VIEW THE SAFETY TIP FOR THIS WEEK
Each week we bring relevant information on 3 subjects that are pertanent to Gutter contractors; Sales/Marketing, Installation/Production & Managing your company. Also we provide a weekly Safety Training Outline to help you comply with your Local, State & Federal safety regulations.
We are excited about bringing this informative newsletter to you and hope that you enjoy it. If you have question we can help you find the answers
National Rain Gutter Contractors Association